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Winter on the coast

PUBLISHED: 14:04 07 January 2014 | UPDATED: 14:04 07 January 2014

Archant

The Suffolk coast is irresistible any time of year . . . but it’s extra special in winter.

Frost at Snape MaltingsFrost at Snape Maltings

Buckets and spades are swapped for boots and woolly hats, ice creams and beach picnics replaced by cod and chips in the snug bar of a local pub.

This is the season of bracing walks beside the slate grey North Sea, of frostbitten shingle crunching beneath your feet, of cold hands around a cup of hearty homemade soup at festive markets in pretty coastal towns . . . of new year resolutions to come here more often.

With its eclectic mix of stunning scenery, high quality accommodation, world-class culture and a rapidly growing reputation for excellent food and drink, the Suffolk coast is increasingly popular with visitors – inside and outside the county – looking for an authentic experience in a natural, unspoilt environment.

According to a 2011 Tourism South East (TSE) report, 10% of the workforce in the Suffolk Coast area is in tourism-associated jobs and £284million is contributed annually to the local economy from visitors.

White Lion in winterWhite Lion in winter

Now a newly formed group of coastal businesses –The Suffolk Coast Destination Management Organisation (DMO) – wants to build on this success by working together to better promote the area as a destination – particularly in winter. It will also work together to care for the natural environment, which is so important to the quality of life and prosperity of the Suffolk coastal region.

Tim Rowan-Robinson, chairman of The Suffolk Coast, said the new organisation will provide structure and co-ordination for businesses in a region that already greatly benefits from tourism.

“Those with businesses in the region know just what this remarkable coastline can offer visitors, and the Suffolk Coast DMO provides the opportunity for us to work together to showcase as well as develop it,” he said.

Winter Southwold - artist Richard Nichols favourite spotWinter Southwold - artist Richard Nichols favourite spot

You can read more about Suffolk’s inspirational winter coast as well as the people who live and work there all year round inthe January issue of Suffolk magazine, on sale now www.buyamag.co.uk

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