6 ISSUES FOR JUST £6 Subscribe to EADT Suffolk today CLICK HERE

Bright young thing: Jade Holland Cooper

12:48 19 September 2012

Bright young thing: Jade Holland Cooper

Bright young thing: Jade Holland Cooper

Meet the young fashion tycoon from Elmsett

Tweed merchant






Jade Holland Cooper, from Elmsett, near Hadleigh, founded Holland Cooper four years ago while she was studying at the Royal Agricultural College. Her collection of strong, sexy,
urban chic country wear edgy, high fashion luxury tweed jackets, skirts and accessories quickly became a favourite of well heeled under-25s, most famously the Channel 4 Made in Chelsea cast. Now shes branching out into new, more mature and international markets, launching her complete range for him and for her into Harrods this autumn.


Jade was born and brought up on the family farm and stays close to her rural roots. Her clothing still designed and cut from British cloth in the studio at Elmsett and she is determined that as much as possible will always be made in the UK.




Its been a busy four years since you started Holland Cooper and we last featured you in Suffolk magazine whats been happening?



The company has come on leaps and bounds. I developed it for the under-25s market when I was at uni the little tweed ra-ra skirts. We still do them, we havent lost sight of that, but Ive seen that theres more of a market for over-25s, both mens and womens.


One of the biggest developments is our route to market, which until now has only been via the country shows. Were now selling wholesale in the UK, Hong Kong, America and Germany.


We launched our Gold Label collection, a more exclusive range using ostrich skin and racoon fur, four months ago and its selling well. Were also about to launch a range of skiwear in Verbier and weve designed a range of shoes and luggage.


Our celebrity recognition has grown. We dress Peter Jones for his charity golf and shoot events he auctioned a suit for 12,000 Vic Reeves, actor Mark Strong, equestrian commentator Steven Wilde and, of course, the Made in Chelsea cast.




And weve got involved with polo weve formed a sister company with former England team captain Henry Brett and were sponsoring England player James Morrison.









It sounds as though theres a more serious side to your clothing ranges now. Do you think people are returning to quality and classic design?




Definitely. Our jackets are investment pieces. All our tweed clothing is individually hand cut, designed and made entirely in Great Britain. People want quality clothing they want a jacket that will last a lifetime and theyre prepared to pay for it. Weve shown that a tweed jacket doesnt have to be a fusty old thing worn only in the country. Many of my clients are based purely in the city, from London to New York, buying Holland Cooper tweed for fashionable events world wide.




Youre a successful young person in business. How have you done it and what do you do to encourage others?



Ive worked 20-hour days, seven days a week! But its paying off. Harrods is a huge step in terms of recognition that were doing something right. The fashion industry isnt easy and theres a lot to learn. Yourre dealing with people double your age and you have to command some sort of authority. I have recently engaged a mentor, a very experienced person from the industry whos already making such a difference and has taught me things I simply couldnt have known otherwise.


I run an internship scheme for young people. Its really difficult to get into the fashion industry without experience, but how do they get that without someone giving them an opportunity?




Where do you see yourself in ten years time?



Its not just about career and making money. I do want to be happily married with a family and I hope to get to a stage when I can do that while someone else runs the company.


I want to set myself up so I can have the life I grew up with, and to do that I have to work hard, be independent and stand on my own two feet. I want Holland Cooper to be an internationally recognised label thats the goal.


0 comments

Shop with us at Great British Life

More from People

Yesterday, 09:00
Actress Gemma Jones (photo: Pip, CLD Communications)

Film, TV and stage actress Gemma Jones is also one of the founding patrons of Suffolk-based storytelling company Wonderful Beast. She talked to Andrew Clarke about why we need to keeping storytelling alive as she prepared for a fundraising concert in Aldeburgh this month

Read more
Wednesday, February 3, 2016
Liz and Mark Warom, Temple Spa

Catherine Larner talks to Liz and Mark Warom, the Suffolk-born founders of the deliciously different brand

Read more
Wednesday, January 27, 2016
Keppel, Betty, Wilson's 1935 movie 'In Town Tonight'

As an experienced TV and radio scriptwriter Alan Stafford knows how to make you laugh. Now he’s written his first book, born out of his fascination for the golden age of music hall. He tells Andrew Clarke all about the international adventures of Wilson, Keppel & Betty

Read more
Monday, January 25, 2016
Maison Bleue interview/feature with Karine and Pascal Canervet.

Gina Long chats to the award winning owner-chef

Read more
Thursday, January 21, 2016
Anatomy of a dish - chef Jim Allen cooks a dish using exclusively local ingredients. Kenton Hall Estate, Kenton, Stowmarket.

We are rightly proud of our reputation as one of the nation’s leading food producing regions. In a new feature we celebrate Suffolk’s plentiful supply in dishes prepared by local chefs and food enthusiasts. Words: Frances Hopewell Smith, photos: Gregg Brown

Read more
Thursday, January 14, 2016
The Essex association of change ringers at St Mary The Virgin Church, Church Road, Little Baddow, Essex. 

Andrew Partridge
Thursday 12/04/07

Novice bell ringer John McMinn explains the pains and pleasures of bell ringing in a village

Read more
Tuesday, January 12, 2016
Sparks fly from the coke in the blacksmiths forge

We met up with this fascinating blacksmith John Ball talks about the enduring craft of smithing, unchanged since the days of weapon forging

Read more
Tuesday, January 12, 2016
Witty, intelligent, magnetic personality... whats not to like?

Lesley Dolphin leaps into 2016 with her New Year message.

Read more
Tuesday, January 5, 2016
Erika Clegg, co-founder of Spring creative agency in Southwold

Gina Long talks to Erika Clegg, founder of Spring, the Southwold based design and advertising agency

Read more
Tuesday, December 29, 2015
Jan Etherington and Jagger

Who am I? It’s a question you might be asking, as you reach this page. I’m a journalist and comedy writer, and with my husband, Gavin Petrie, I’ve written several radio and TV series, including Second Thoughts, Faith In The Future, Next of Kin and Duck Patrol. We’ve recently become East Anglians, and here’s how it started . . .

Read more

Topics of Interest

Food and Drink Directory

Local Business Directory

Suffolk's trusted business finder

Job search in your local area



Search For a Car In Your Area

Property Search